other work experience


  • Marketing Manager | 101 Mobility 

  • Sales Associate | Columbia Cosmetics 

  • Sales Associate | JP Original/Backroom Shoes 

  • Receptionist/Show Help | Surf Expo  

Experience

Kate Kisner's Linkedin

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education


  • Bachelor of Arts (BA) in Marketing | ‚Äč

       Georgia Gwinnett College  MAY 2015   

market maker events

Sales & marketing manager

may 2015 - january 2016


  • Migrated company CRM and Email Marketing Systems over to new platforms
  • Cleaned and imported in CRM data to new systems
  • Integrated third-party tools, sites, and APIs 
  • Set up system processes for newly integrated programs
  • Performed all event coordination including pre-show and onsite  
  • Identified new opportunities and strategies through market research
  • Engaged vendors and service providers  
  • Managed the marketing processes including email, digital, and print 
    Maintained booth space and sponsorship contracts
    Developed a CRM system for the sales team to use 
    Cold called and sold tradeshow space; developed prospect pipelines
    Established partnerships with local groups and media outlets
Sales and Marketing Professional

certifications


  • IBM's Watson Campaign Automation Fundamentals Badge

       MArch 2017   

Informa Exhibitions 

Marketing Manager

March 2018 - Present


  • Develop and implement emails, content, and email marketing campaigns in Eloqua
  • Manage show data through system integrations, data segmentation, form development, and lead retrieval initiatives 
  • Management of multi-show website content and layout on AEM, Explorer, and WordPress
  • Assist in the creation of direct mail initiatives that tie into digital marketing efforts 
  • Manage the marketing budget, expenses and invoicing through Suti 
  • Utilize analytic tools to measure the effectiveness of marketing efforts
  • Compose press releases to appropriate media outlets
  • Strategic planning and execution of social media marketing to target audiences   

national trade productions

Sales coordinator

february 2016 - march 2017


  • Developed and deployed email communication to exhibitors and sponsors
  • Facilitated floorplan management and event-related arrangements 
  • Managed exhibitor and sponsorship outreach 
  • Maintained booth space and sponsorship contracts 
  • Managed sponsorship fulfillment process through the in-house program 
  • Developed and managed exhibitor service manual and program guides
  • Planned and maintained the exhibit space selection process on assigned shows 
  • Engaged vendors and service providers 
  • Cold called and sold tradeshow space; developed prospect pipelines


 

Whereoware

Sales Account Manager

March 2017 - March 2018


  • Established new revenue streams with prior and existing clients 
  • Established new and creative growth strategies 
  • Evaluated emerging technologies
  • Provided thought leadership and perspective from adoption where appropriate  
  • Managed workflow processes
  • Analyzed prospective client's systems to provide solutions to maximize marketing efforts
  • Developed sales proposals and RFPs for prospective clients to establish digital marketing services